CrossGates Digital Media, by
CrossGates Consulting Co. LLC
SEARCH ENGINE PROMINENCE –
CRUCIAL FOR TODAY’S SMALL BUSINESS
How do you compete with those long established brands in your space who have already invested lots of time and money in their quest for Search Engine visibility?
Authoritative
Search Optimized Content
Published At Scale
Dominate search engine results by publishing optimized AUTHORITATIVE content to land your business' listings higher in Online Searches
This Page will take You a bit Deeper on How our OVM Programs Work and What it Costs
To Go Back to Our Primary O.V.M. Page Click Here
ONLINE VISIBILITY MEDIA CAMPAIGNS (OVMs)
We create real content about YOUR business and how you can serve YOUR ideal clients' needs. We start with content-rich quality articles about YOUR business as the authoritative experts in your field, while highlighting the products or services you provide your clients to meet their needs (or solve their problems).
Our high-volume custom authoritative content syndication service is designed to help your business place at or near the top of the Search Engine Results for your key products or services, your targeted geographic locations, and any other special "high intent" search keyword phrases which are pertinent.
This goes beyond visibility -- it's about ensuring that potential customers actively searching for your products or services discover your business effortlessly. Our Search Engine content-based services, powered by customer-focused and SEO-optimized content, are strategically crafted to catapult your business to the forefront of search results.
This isn't merely about a ranking -- it's a tactical advantage that not only enhances your online presence but also establishes trust and credibility with your audience, paving the way for new opportunities, increased organic traffic, and a strengthened bottom line.
This goes beyond visibility -- it's about ensuring that potential customers actively searching for your products or services discover your business effortlessly. Our Search Engine content-based services, powered by customer-focused and SEO-optimized content, are strategically crafted to catapult your business to the forefront of search results.
This isn't merely about a ranking -- it's a tactical advantage that not only enhances your online presence but also establishes trust and credibility with your audience, paving the way for new opportunities, increased organic traffic, and a strengthened bottom line.
We Publish in Up To Six Media Formats - Custom content about your business is syndicated to video platforms, slideshow platforms (mini e-books), blog sites, audio/podcast platforms, infographics, and high traffic news websites.
Multiple High Value / High Trust Sites - These platforms are specifically selected due to their high traffic / high trust status with the various search engines, to improve your search results.
Page 1 Means More Customers - Studies indicate that the vast majority of all "clicks" come from listings on the search engines' page 1 results.
Powerful Social Proof: These compelling narratives aren't just from us but are disseminated through reputable AUTHORITATIVE third-party sources. Your business gains the advantage of being highlighted by authoritative voices, instilling trust and credibility, and amplifying your brand's impact in the eyes of your audience.
Multiple High Value / High Trust Sites - These platforms are specifically selected due to their high traffic / high trust status with the various search engines, to improve your search results.
Page 1 Means More Customers - Studies indicate that the vast majority of all "clicks" come from listings on the search engines' page 1 results.
Powerful Social Proof: These compelling narratives aren't just from us but are disseminated through reputable AUTHORITATIVE third-party sources. Your business gains the advantage of being highlighted by authoritative voices, instilling trust and credibility, and amplifying your brand's impact in the eyes of your audience.
"When it comes to search, Google feeds the strong and starves the weak."
What can our OVM Campaigns do for your Business' Search Visibility?
Search Engine Dominance
Propel your business to the forefront of search engine results, potentially securing a prime spot on Page One for maximum visibility.
Strategic Advantage
Beyond rankings, our customized AUTHORITATIVE content services strategically enhance your online presence, establishing trust and credibility, leading to new opportunities and increased organic traffic.
Competitive Edge
Stand out in a competitive market with our content services, differentiating your business and attracting potential customers who are more likely to engage with your services.
Optimized Content
We create customized content about your business for your ideal customers' eyes, which is optimized for search engines, driving more traffic to your website and making your brand synonymous with excellence in your local market.
How Our OVM Campaigns Drive Results --
Customized Authoritative Content Marketing At Scale ...On Auto-Pilot
Hyper-Targeted
Buyer Traffic
Our campaigns allow your business to focus on a set of specific product/services and city/places to bring you the most targeted traffic – traffic with high “search intent” – buyers who are looking for YOU. The OVM effect drives hyper-targeted buyer traffic to your business.
Multimedia Formats
We are 5X more powerful than any online Press Release system. Our campaigns include not just a strong placement of multiple News Articles, but also could contain each of these five (5) additional formats:
- Blog
- Video
- Presentation / Slide Show
- Audio / Podcast
- Infographic
Get Published
Your customers are researching you … in their “buyers’ journey” … but will they find anything? We tell the world about you in up to six formats across hundreds of high-trust and high-authority websites. We do not produce fluff pieces – our content isn't just optimized for search engines; it's strategically curated to resonate with your ideal customer.
HOW EFFECTIVE CAN THIS BE?
Producing content educates and differentiates your brand, crushes competitors, and builds authority in your industry ... for both your ideal customers in their Buyer's Journey research, and for the search engine algorithms.
You saw this Case Study on the Main Page, but we think it's important to lay the ground work for what we want to accomplish for your business.
This Content Plan … for our own Website Development and SEO services, under a previous brand several years ago … was envisioned to be a total of at least 32 Distributions (4 key service areas targeting 8 locations -- 4 x 8) over a period of several months. Generally, the timeline was envisioned to be one to two Distributions per month.
As you can see from the “BEFORE” Analysis, this was ... and is ... a very competitive market niche … Website Development / Digital Marketing ... in a very competitive area … the Salt Lake City metropolitan area of northern Utah, sometimes referred to as the “Wasatch Front” or the home of “Silicon Slopes”. The existing marketplace was so competitive, with well-established marketing agencies in this space, that traditional SEO methods simply did not “move the needle” in terms of search visibility for our firm. But, once our OVM Program was started, after only 40% (13 of 32) of the planned Distributions, visible progress was evident in 81% (26 of 32) of the desired combinations. We saw marked improvement in visibility even in nodes we had not yet specifically targeted with the publication program. We call this the “carry over effect”.
Key Lesson Learned: The implication here for best leverage and quickest possible ROI from the OVM Campaign Distributions is two-fold: first, momentum is important, and secondly, Strategy and Sequencing are also very important.
You saw this Case Study on the Main Page, but we think it's important to lay the ground work for what we want to accomplish for your business.
This Content Plan … for our own Website Development and SEO services, under a previous brand several years ago … was envisioned to be a total of at least 32 Distributions (4 key service areas targeting 8 locations -- 4 x 8) over a period of several months. Generally, the timeline was envisioned to be one to two Distributions per month.
As you can see from the “BEFORE” Analysis, this was ... and is ... a very competitive market niche … Website Development / Digital Marketing ... in a very competitive area … the Salt Lake City metropolitan area of northern Utah, sometimes referred to as the “Wasatch Front” or the home of “Silicon Slopes”. The existing marketplace was so competitive, with well-established marketing agencies in this space, that traditional SEO methods simply did not “move the needle” in terms of search visibility for our firm. But, once our OVM Program was started, after only 40% (13 of 32) of the planned Distributions, visible progress was evident in 81% (26 of 32) of the desired combinations. We saw marked improvement in visibility even in nodes we had not yet specifically targeted with the publication program. We call this the “carry over effect”.
Key Lesson Learned: The implication here for best leverage and quickest possible ROI from the OVM Campaign Distributions is two-fold: first, momentum is important, and secondly, Strategy and Sequencing are also very important.
How It Works
The process is not complicated but does require some initial involvement from the Client on the front end to inform and finalize the Strategy and then to ensure alignment via feedback. As we move further into execution, our Clients often see this become a hands-off "Done For You" service.
1.
Develop Strategy & Content Plan
We begin with development of a Strategy and a Content Plan tailored to your business’ key products or services and each targeted location.
2.
Create Content & Secure Client Approval
We create the initial News Article, and secure Client approval, if desired. Then we create the other five forms of content for that Distribution.
3.
Publish & Provide Placement Results
The Distribution is then submitted to our syndication networks for placement. Once published, a summary report of Placements achieved is shared.
4.
Repeat per Strategy & Content Plan
For each successive Distribution, a similar process is followed as outlined in the initial Strategy and Plan.
We start with the development of the Strategy, where we work with the Client to become clear on the Key Products or Services to be highlighted, the Main Features and Benefits of the Products / Services, Key Problems Solved for the Customer, and typical keyword phrases often used by “high buyer intent” searchers. We also identify the initial group of Locations (cities, neighborhoods, or areas) to be targeted.
A Client’s Content Plan would then consist of a planned series of Distributions over time. Each Distribution is focused on a combination of one product / service plus one location and would contain each of the six (6) forms of content we create and publish for our Client. Over time we would plan to cover every targeted location and each targeted product / service combination ... at least once. We strongly encourage publishing at least one Distribution per month, except in cases where the initial Online Visibility Analysis indicates a high existence of very competitive nodes (4* or 5* as noted above in the "How Effective Can This Be?" case study). In this situation we have found that 2+ Distributions per month is definitely better, to achieve the desired impact. A highly competitive situation like this may ultimately require two or more Distributions per node, also.
A Client’s Content Plan would then consist of a planned series of Distributions over time. Each Distribution is focused on a combination of one product / service plus one location and would contain each of the six (6) forms of content we create and publish for our Client. Over time we would plan to cover every targeted location and each targeted product / service combination ... at least once. We strongly encourage publishing at least one Distribution per month, except in cases where the initial Online Visibility Analysis indicates a high existence of very competitive nodes (4* or 5* as noted above in the "How Effective Can This Be?" case study). In this situation we have found that 2+ Distributions per month is definitely better, to achieve the desired impact. A highly competitive situation like this may ultimately require two or more Distributions per node, also.
WHAT IS CONTAINED IN A DISTRIBUTION?
An OVM Campaign is composed of multiple Distributions. As noted above, one Distribution is focused on highlighting one Client service / product and one Location ... basically one "node" in the Content Plan. After content development, each Distribution is published in up to six (6) formats (News Article, Guest Blog Post, Video, Presentation/Slide Show (think of this as a "mini eBook"), Audio/Podcast, and an InfoGraphic) across numerous websites in our distribution networks. Each time a Distribution element is published on a unique website, we have a Placement.
As noted, a Placement occurs every time our content about your business (an article, blog, video, etc.) is published on a website in our distribution networks. Having more Placements, especially on our higher authority websites, obviously creates better visibility for your company to be seen by the search engines, and then ultimately by your ideal customers who are searching for you or your products and services.
The individual websites in our distribution networks control whether your content is published on their site. So, we cannot guarantee a certain number of Placements. However, we typically see 300 to 450 or more Placements per Distribution.
Also, please note that this content is visible across the internet ... continuing to work for your business ... LONG AFTER your investment in the program is completed.
As noted, a Placement occurs every time our content about your business (an article, blog, video, etc.) is published on a website in our distribution networks. Having more Placements, especially on our higher authority websites, obviously creates better visibility for your company to be seen by the search engines, and then ultimately by your ideal customers who are searching for you or your products and services.
The individual websites in our distribution networks control whether your content is published on their site. So, we cannot guarantee a certain number of Placements. However, we typically see 300 to 450 or more Placements per Distribution.
Also, please note that this content is visible across the internet ... continuing to work for your business ... LONG AFTER your investment in the program is completed.
This Content is EVERGREEN!
You pay one time to create and syndicate this content. After the items are published, you have no further costs. But your content lives on.
Is this incredibly expensive? What will it cost?
The total expense will be more than you typically pay for localized SEO services, but the Return On Investment can be tremendous. CONTENT is KING! and you know the search algorithms are moving quickly in this direction. How valuable is building a Page One search result to your business?
Your Content is EVERGREEN, as noted above, and you will be getting LOTS of content about YOUR business, speaking to YOUR ideal customers on LOTS of web pages, in as many as six different types of media. Since we can't guarantee the number of Placements per Distribution, we cannot tell you in advance what your "cost per placement" will be, but our clients often see costs range from $3 to $5 per Placement.
You'll be asked to pay an upfront Strategy / Content Plan Fee, currently $1,295. And then we'll ask you to commit to a full execution program, or at least a Phase I of some magnitude. For this, you pay per Distribution, a fee of $1,495 per Distribution, if one Distribution per month. A second or third Distribution in the same month will receive a discount! This Distribution fee includes both Content Creation (all six formats), and Content Syndication (to our powerful networks). Once the Content is Published, you have no further costs for that Distribution.
While we don't have clear case study data to support this, we have seen that momentum is important in achieving quicker results ... so we recommend at least One Distribution per Month, if your budget allows.
If you can afford to front load a substantial portion of the total campaign fees, we can provide nice discounts.
Book a free CONSULT NOW !
No Cost! No Obligation!
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Why Us?
Why should you put your trust in CrossGates Digital Media?
Bob, our founder and owner, is a long time business advisor, having formed his own consulting company over 20 years ago after a successful 20+ year corporate career. His formal education background includes an Engineering degree and later an MBA. He worked for multi-national clients on location in nine countries, before he started focusing solely on helping small businesses grow profitably. CrossGates Digital Media is an offshoot of the consultancy, focused solely on helping small to medium sized businesses increase their visibility to more of their "ideal customers" in online searches.
Where does the company name come from? It's a "tip of the hat" to Bob's maternal grandfather and his family, who emigrated from their home in the area of Crossgates, Scotland to the United States in the late 1800's.
We are a small specialty agency, and will always be. We limit our client list so that we can get to know your business and help you succeed.
Our Core Values define us:
- Do What is Right for Our Client
- Excellence in Everything We Do
- Lead with Value
- Operate with Integrity
Our #1 Goal: Put a Smile on the Faces of Our Clients
Our Promise to You: Our extensive business experience, coupled with our own marketing experience, will ensure our capabilities will be best suited for your specific business needs ... will be delivered quickly ... and will be cost effective.
"Authoritative Content Marketing At Scale" is Our Specialty.
Where does the company name come from? It's a "tip of the hat" to Bob's maternal grandfather and his family, who emigrated from their home in the area of Crossgates, Scotland to the United States in the late 1800's.
We are a small specialty agency, and will always be. We limit our client list so that we can get to know your business and help you succeed.
Our Core Values define us:
- Do What is Right for Our Client
- Excellence in Everything We Do
- Lead with Value
- Operate with Integrity
Our #1 Goal: Put a Smile on the Faces of Our Clients
Our Promise to You: Our extensive business experience, coupled with our own marketing experience, will ensure our capabilities will be best suited for your specific business needs ... will be delivered quickly ... and will be cost effective.
"Authoritative Content Marketing At Scale" is Our Specialty.
BY APPOINTMENT ONLY
Monday 9 AM - 6 PM
Tuesday 9 AM - 6 PM
Wednesday 9 AM - 6 PM
Thursday 9 AM - 6 PM
Friday 9 AM - 6 PM
Saturday Available
Sunday Closed
Tuesday 9 AM - 6 PM
Wednesday 9 AM - 6 PM
Thursday 9 AM - 6 PM
Friday 9 AM - 6 PM
Saturday Available
Sunday Closed
REACH US
We are located in the Salt Lake Valley of northern Utah.
Draper, Utah 84020 USA
We are in the Mountain Time Zone
Schedule a Call with Bob: Here
CONTACT
Bob.Holly@crossgatesmedia.com
(O) +1-385-235-6757
