CrossGates Digital Media, by
CrossGates Consulting Co. LLC
SEARCH ENGINE PROMINENCE –
CRUCIAL FOR TODAY’S SMALL BUSINESS
How do you compete with those long established brands in your space who have already invested lots of time and money in their quest for Search Engine visibility?
Authoritative
Search Optimized Content
Published At Scale
Dominate search engine results by publishing optimized AUTHORITATIVE content to land your business' listings higher in Online Searches
There is an often referenced maxim in the search marketing / search visibility space that is painful, but if you understand it and position your search marketing tactics to take it into account, you'll benefit greatly.
"When it comes to search, Google feeds the strong and starves the weak."
In today’s ever-evolving digital landscape, achieving Search Engine Prominence by securing a prime spot on Page One of search results is crucial for small businesses.
TWO POWERFUL WAYS TO BUILD SEARCH AUTHORITY
Whether you’re building your first foundation of SEO-driven visibility or ready to dominate search with Authoritative Content, we’ve designed flexible programs to meet you where you are.
Choose from:
Content Velocity Packages
Consistent, strategically curated and SEO-optimized publishing for baseline growth in today's Ai-powered search algorithm world.
Online Visibility Media Campaigns (OVMs)
Our flagship product: full-scale authority building across hundreds of trusted platforms.
Your customers are researching you ... in their "buyer's journey" ... but will they find anything?
We do not produce fluff pieces -- our custom created content isn't just optimized for search engines, it's also strategically curated to resonate with your ideal customer.
Let us guide you through the digital landscape, ensuring your business not only stands out, but also becomes synonymous with excellence in your local market achieving the coveted Search Engine Prominence that sets you apart and makes your brand the top choice for your Ideal Customer.
Which Path Fits You Best?
Content Velocity Packages
- Is content published on Your domain? YES
- What is the Distribution Content Type? Strategically Curated Blogs, sometimes Articles.
- How many websites is this published on? One - Your Website Blog Page.
- This Program is Best for .... Getting started, building inside domain authority.
Online Visibility Media Campaigns (OVMs)
- Is content published on Your domain? NO
- What is the Distribution Content Scope? Multi-format (articles, blogs, podcast, infographics, etc.)
- How many websites is this published on? We can't predict the exact number, but our *Guarantee kicks in if we can't get your content on at least 300 websites, per Distribution.
- This Program is Best for .... Dominating search, scaling reach.
Common Features - In all our Authoritative Content Programs
- Our Strategy Phase includes working with our Client to develop a full Authoritative Content Roadmap, to strategically define the content to be developed, to appeal both to our Client's Ideal Customer and to the Search Engines.
- We create real content about YOUR business and how you can serve YOUR ideal clients' needs.
- We start with content-rich quality articles about YOUR business as the authoritative experts in your field, while highlighting the products or services you provide your clients to meet their needs (or solve their problems).
- This Custom content is Evergreen Content - not temporarily visible ads - no "Pay Per View" charges.
- We help you understand how to repurpose your content for your social media platforms.
CONTENT VELOCITY PACKAGES
Build foundational SEO momentum while you scale toward full OVM AuthorityIf you’re not yet ready for a full-blown OVM campaign (or you want to begin generating SEO traction with lower commitment), our Content Velocity Packages option gives you the essentials:
- Monthly SEO-optimized articles / blog posts written for your ideal customer
- Focused on keywords, evergreen topics, and value for your audience
- Published on your own website (so all SEO authority flows directly to you)
- Designed to boost organic traffic, build topical relevance, and nurture leads
- Scalable — you can graduate into OVMs when you're ready
Think of this as the foundational engine that primes your site for greater visibility, before layering on the syndication power of our OVMs.
What do we mean by "Content Velocity"?
Good Question ... I know you're wondering ... so we asked Google to explain the term for us ... here is what Google's Ai Overview told us:
"Content Velocity is the rate at which a website produces and publishes new content, and in terms of search visibility, it helps a site build authority and gain traction in search results by signaling that the site is active and regularly updated. Websites with higher content velocity can appear more frequently in search results, while still needing a focus on quality to maintain good rankings.
How content velocity impacts search visibility
How content velocity impacts search visibility
- Builds authority: Search engines like the frequency of new content, seeing it as a sign of an active, up-to-date, and authoritative site.
- Increases visibility: A higher content velocity means more content indexed by search engines, leading to more opportunities to appear in search results for a wider range of keywords.
- Drives rapid traction: While high-quality content builds long-term rankings, consistent content velocity helps a site gain initial traction and visibility more quickly.
- Provides a competitive edge: Consistently producing content at a faster rate than competitors can help a website gain a greater share of search visibility.
What to consider for your content velocity
- Frequency and quantity: The number of new pieces of content, such as blog posts, videos, or newsletters, published over a specific period.
- Consistency: Maintaining a regular and predictable publishing schedule, rather than sporadic bursts of activity.
- Efficiency: Streamlining internal workflows for creating, editing, and publishing content to reduce bottlenecks and increase the speed of production.
- Strategic balance: A sustainable SEO strategy requires a balance between high content velocity and high-quality content that provides real value to the user."
<end of Google Quote>
CONTENT VELOCITY PACKAGES: CONSISTENT MOMENTUM
Build Baseline Visibility with Consistent, SEO-Optimized Content
Our Content Velocity packages are designed for businesses who know expert content matters — but want to start building visibility in a manageable, scalable way. These packages deliver customer-focused and SEO-optimized articles every month (with optional DFY social media repurposing) to steadily increase your authority and search relevance.
STARTER
6 articles per month
Posted on your website’s blog (we can build/host if needed)
Best for: Minimum viable presence
6 articles per month
Posted on your website’s blog (we can build/host if needed)
Best for: Minimum viable presence
GROWTH
12 articles per month
24 Done-For-You (DFY) social posts re-purposed from your content
Best for: SMBs who want to leap ahead, not just keep up
12 articles per month
24 Done-For-You (DFY) social posts re-purposed from your content
Best for: SMBs who want to leap ahead, not just keep up
ACCELERATOR
20 articles per month
40 DFY social posts re-purposed from your content
Best for: Aggressive growth and bridging into full-scale authority building
20 articles per month
40 DFY social posts re-purposed from your content
Best for: Aggressive growth and bridging into full-scale authority building
ONLINE VISIBILITY MEDIA CAMPAIGNS (OVMs)
Our Premier Authoritative Content Program
When You're Ready to Dominate Search -- Not Just Compete
Achieve full-scale authority building across hundreds of high-trust platforms.
Our OVM Campaigns are designed for businesses who want to take command of their market by publishing high-quality, multi-format content about your business, your expertise, and the problems you solve.
Each campaign Distribution syndicates your custom content across 300+ authoritative websites in up to six media formats, ensuring that potential customers discover you effortlessly wherever they search, read, or watch.
Key Benefits:
Each campaign Distribution syndicates your custom content across 300+ authoritative websites in up to six media formats, ensuring that potential customers discover you effortlessly wherever they search, read, or watch.
Key Benefits:
- Search Engine Prominence: Consistently place your brand in Page One visibility zones for your most valuable keywords.
- Strategic Advantage: Earn trust and credibility through high-authority third-party placements.
- Hyper-Targeted Buyer Traffic: Focus on the products, services, and locations that drive the best ROI for your business.
- Evergreen Value: Once published, your content continues to build authority long after the campaign ends.
- Powerful Social Proof: These compelling narratives aren't just from us but are disseminated through reputable AUTHORITATIVE third-party sources. Your business gains the advantage of being highlighted by authoritative voices, instilling trust and credibility, and amplifying your brand's impact in the eyes of your audience.
An OVM Campaign is composed of multiple Distributions. We recommend at least one Distribution per month. Each Distribution is focused on highlighting the intersection of one Client service / product plus one Location ... basically one "node" in the Content Plan. After content development, each Distribution is published in up to six (6) formats (News Article, Guest Blog Post, Video, Presentation/Slide Show (think of this as a "mini eBook"), Audio/Podcast, and an InfoGraphic) across numerous websites in our distribution networks. Each time a Distribution element is published on a unique website, we have a Placement.
As noted, a Placement occurs every time our content about your business (an article, blog, video, etc.) is published on a website in our distribution networks. Having more Placements, especially on our higher authority websites, obviously creates better visibility for your company to be seen by the search engines, and then ultimately by your ideal customers who are searching for you or your products and services.
The individual websites in our distribution networks control whether your content is published on their site. So, we cannot predetermine a certain number of Placements. However, we typically see 300 or more Placements per Distribution.
(Our *Guarantee: If we cannot achieve 300 Placements in an OVM Distribution, we provide a pro-rata credit for that Distribution.)
Tired of Trying to Figure it all Out?
Have Questions?
Click Here to Schedule A Brief Call -- No Cost, No Hassle, No Obligation -- with Our Founder
Click to Schedule A Call with Bob
ONLINE VISIBILITY MEDIA CAMPAIGNS (OVMs)
We create real content about YOUR business and how you can serve YOUR ideal clients' needs. We start with content-rich quality articles about YOUR business as the authoritative experts in your field, while highlighting the products or services you provide your clients to meet their needs (or solve their problems).
Our high-volume custom authoritative content syndication service is designed to help your business place at or near the top of the Search Engine Results for your key products or services, your targeted geographic locations, and any other special "high intent" search keyword phrases which are pertinent.
This goes beyond visibility -- it's about ensuring that potential customers actively searching for your products or services discover your business effortlessly. Our Search Engine content-based services, powered by customer-focused and SEO-optimized content, are strategically crafted to catapult your business to the forefront of search results.
This isn't merely about a ranking -- it's a tactical advantage that not only enhances your online presence but also establishes trust and credibility with your audience, paving the way for new opportunities, increased organic traffic, and a strengthened bottom line.
We Publish on Multiple High Value / High Trust Sites - These platforms are specifically selected due to their high traffic / high trust status with the various search engines, to improve your search results.
Page 1 Means More Customers - Studies indicate that the vast majority of all "clicks" come from listings on the search engines' page 1 results.
Our high-volume custom authoritative content syndication service is designed to help your business place at or near the top of the Search Engine Results for your key products or services, your targeted geographic locations, and any other special "high intent" search keyword phrases which are pertinent.
This goes beyond visibility -- it's about ensuring that potential customers actively searching for your products or services discover your business effortlessly. Our Search Engine content-based services, powered by customer-focused and SEO-optimized content, are strategically crafted to catapult your business to the forefront of search results.
This isn't merely about a ranking -- it's a tactical advantage that not only enhances your online presence but also establishes trust and credibility with your audience, paving the way for new opportunities, increased organic traffic, and a strengthened bottom line.
We Publish on Multiple High Value / High Trust Sites - These platforms are specifically selected due to their high traffic / high trust status with the various search engines, to improve your search results.
Page 1 Means More Customers - Studies indicate that the vast majority of all "clicks" come from listings on the search engines' page 1 results.
"When it comes to search,
Google feeds the strong and starves the weak."
The Power of Social Proof:
What makes this approach truly impactful is that these compelling narratives aren't just from us but are disseminated through reputable AUTHORITATIVE third-party sources. Your business gains the advantage of being highlighted by authoritative voices, instilling trust and credibility, and amplifying your brand's impact in the eyes of your audience.
Also, for the sake of clarity, these custom content pieces are NOT temporarily visible ads. They are syndicated to well established webpages that are visible for months, years and beyond!
This Content is EVERGREEN!
You pay one time to create and syndicate this content. After the pieces are published, you have no further costs. But your content lives on.
Please note: We are not affiliated with Google, but our techniques are focused on improving your business' results in Google and other search engines.
Have Questions?
Click Here to Schedule A Brief Call -- No Cost, No Hassle, No Obligation -- with Our Founder
Click to Schedule A Call with Bob
What our OVM Campaigns can do for your Business' Search Visibility:
Search Engine Prominence
Propel your business to the forefront of search engine results, potentially securing a prime spot on Page One for maxmium visibility.
Strategic Advantage
Beyond rankings, our customized AUTHORITATIVE content services strategically enhance your online presence, establishing trust and credibility, leading to new opportunities and increased organic traffic.
Competitive Edge
Stand out in a competitive market with our content services, differentiating your business and attracting potential customers who are more likely to engage with your product or service offerings.
Optimized Content
We create customized content about your business for your ideal customers' eyes, which is then optimized for search engines, driving more traffic to your website and making your brand synonymous with excellence in your local market.
How Our OVM Campaigns Drive Results --
Customized Content Marketing At Scale ... On Auto-Pilot
Hyper-Targeted Buyer Traffic
Our campaigns allow your business to focus on a set of specific product/services and city/places to bring you the most targeted traffic – traffic with high “search intent” – buyers who are looking for YOU. The OVM effect drives hyper-targeted buyer traffic to your business.
Our campaigns allow your business to focus on a set of specific product/services and city/places to bring you the most targeted traffic – traffic with high “search intent” – buyers who are looking for YOU. The OVM effect drives hyper-targeted buyer traffic to your business.
Multimedia Formats
We are 5X more powerful than any online Press Release system.
Our campaigns include not just a strong placement of multiple News Articles, but also each Distribution could contain each of these five (5) additional formats: Blog, Video, Presentation / Slide Show, Audio / Podcast, Infographic
We are 5X more powerful than any online Press Release system.
Our campaigns include not just a strong placement of multiple News Articles, but also each Distribution could contain each of these five (5) additional formats: Blog, Video, Presentation / Slide Show, Audio / Podcast, Infographic
Your customers are researching you … in their “buyers’ journey” … but will they find anything?
We tell the world about you in up to six formats across hundreds of high-trust and high-authority websites. We do not produce fluff pieces – our content isn't just optimized for search engines; it's strategically curated to resonate with your ideal customer.
We tell the world about you in up to six formats across hundreds of high-trust and high-authority websites. We do not produce fluff pieces – our content isn't just optimized for search engines; it's strategically curated to resonate with your ideal customer.
Have Questions?
Click Here to Schedule A Brief Call -- No Cost, No Hassle, No Obligation -- with Our Founder
Click to Schedule
HOW EFFECTIVE ARE OVMs FOR BUSINESSES IN TODAY'S Ai-POWERED SEARCH ENVIRONMENT?
HERE ARE TWO CASE STUDIES FOR YOUR REVIEW:
Once your Google Business Profile (GBP), formerly known as Google My Business or GMB Profile, is set up, and then optimized, we have found that our OVM Campaign offering is one of the most powerful and cost-effective tactics to improve your visibility and hopefully get your business onto Google Page 1, where we all know you need to be, right? Numerous studies report that a vast majority of all Google search traffic stays on Page One. Please note this is CONTENT about YOUR business, not just SEO back links.
Producing content educates and differentiates your brand, crushes competitors, and builds authority in your industry, especially in today's Ai-powered search algorithm world.
As is evident from the Case Study shown here, this Content Plan … for our own Website Development and SEO services, under a previous brand … was envisioned to be a total of at least 32 Distributions (4 key service areas targeting 8 locations -- 4 x 8) over a period of several months. Generally, the timeline was to be one to two Distributions per month.
As you can see from the “BEFORE” Analysis, this is a very competitive market niche … Website Development / Digital Marketing ... in a very competitive area … the Salt Lake City metropolitan area of northern Utah, sometimes referred to as the “Wasatch Front” or the home of “Silicon Slopes”. The existing marketplace was so competitive, with well-established marketing agencies in this space, that traditional SEO methods simply did not “move the needle” in terms of search visibility for our firm.
But, once our OVM Program was started, after only 40% (13 of 32) of the planned Distributions, visible progress was evident in 81% (26 of 32) of the desired combinations. We saw marked improvement in visibility even in nodes we had not yet specifically targeted with the publication program. We call this the “carry over effect”.
Key Lesson Learned: The implication here for best leverage and quickest possible ROI from the OVM Campaign Distributions is two-fold: first, Pace and Momentum are important, and secondly, Strategy and Sequencing are also very important.
Producing content educates and differentiates your brand, crushes competitors, and builds authority in your industry, especially in today's Ai-powered search algorithm world.
As is evident from the Case Study shown here, this Content Plan … for our own Website Development and SEO services, under a previous brand … was envisioned to be a total of at least 32 Distributions (4 key service areas targeting 8 locations -- 4 x 8) over a period of several months. Generally, the timeline was to be one to two Distributions per month.
As you can see from the “BEFORE” Analysis, this is a very competitive market niche … Website Development / Digital Marketing ... in a very competitive area … the Salt Lake City metropolitan area of northern Utah, sometimes referred to as the “Wasatch Front” or the home of “Silicon Slopes”. The existing marketplace was so competitive, with well-established marketing agencies in this space, that traditional SEO methods simply did not “move the needle” in terms of search visibility for our firm.
But, once our OVM Program was started, after only 40% (13 of 32) of the planned Distributions, visible progress was evident in 81% (26 of 32) of the desired combinations. We saw marked improvement in visibility even in nodes we had not yet specifically targeted with the publication program. We call this the “carry over effect”.
Key Lesson Learned: The implication here for best leverage and quickest possible ROI from the OVM Campaign Distributions is two-fold: first, Pace and Momentum are important, and secondly, Strategy and Sequencing are also very important.
Our premier authoritative content program is very well received by local small businesses who find themselves competing with long established regional or national brands with larger marketing budgets who seem to "own" search results.
Serving communities since 1959, ALINK Insurance Services® is a full service, independent agency that designs tailored Auto, Home, Business, and Life solutions to individuals and businesses in Colorado communities and surrounding states.
ALINK had two offices in Colorado, and had recently opened a new one in Utah. In order to increase their local Utah online search visibility, in the midst of major investments by national brands and local well-established brands, ALINK worked with us to develop an Online Visibility Media campaign strategy for 4 specific service areas to highlight, for local communities near their new Utah location.
Before the program began execution, our baseline “visibility score” for ALINK was 11 points, out of a possible total of 60 points. Taking a check point during implementation, ALINK’s online visibility score had increased to 21 out of 60, an increase of 90%, after about 37% of the Phase I program had been executed. At this point, we had published content about ALINK on 6,232 web pages.
ALINK’s president, Bill Syddall, had this to say about our program and working with us:
ALINK had two offices in Colorado, and had recently opened a new one in Utah. In order to increase their local Utah online search visibility, in the midst of major investments by national brands and local well-established brands, ALINK worked with us to develop an Online Visibility Media campaign strategy for 4 specific service areas to highlight, for local communities near their new Utah location.
Before the program began execution, our baseline “visibility score” for ALINK was 11 points, out of a possible total of 60 points. Taking a check point during implementation, ALINK’s online visibility score had increased to 21 out of 60, an increase of 90%, after about 37% of the Phase I program had been executed. At this point, we had published content about ALINK on 6,232 web pages.
ALINK’s president, Bill Syddall, had this to say about our program and working with us:
“Bob’s focus on increased visibility for my agency resulted in a 27% increase in website visitors <in less than one year> with organic traffic growing by 61% resulting in more leads and new business opportunities.”
Have Questions?
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Why Us?
Why should you put your trust in CrossGates Digital Media?
Bob, our founder and owner, is a long time business advisor, having formed his own consulting company over 25 years ago after a successful 20+ year corporate career. His formal education background includes an Engineering degree and later an MBA. He worked for multi-national clients on location in nine countries on four continents, before he started focusing solely on helping small businesses grow profitably. CrossGates Digital Media is an offshoot of the consultancy, focused solely on helping small to medium sized businesses increase their visibility to more of their "ideal customers" in online searches.
Where does the company name come from? It's a "tip of the hat" to Bob's maternal grandfather and his family, who emigrated from their home in the area of Crossgates, Scotland to the United States in the late 1800's.
We are a small specialty agency, and will always be a small agency. We limit our client list so that we can get to know your business and help you succeed.
Our Core Values define us:
- Do What is Right for Our Client
- Excellence in Everything We Do
- Lead with Value
- Operate with Integrity
Our #1 Goal: Put a Smile on the Faces of Our Clients
Our Promise to You: Our extensive business experience, coupled with our own marketing experience, will ensure our capabilities will be best suited for your specific business needs ... will be delivered quickly ... and will be cost effective.
"Authoritative Content Marketing At Scale" is Our Specialty.
Where does the company name come from? It's a "tip of the hat" to Bob's maternal grandfather and his family, who emigrated from their home in the area of Crossgates, Scotland to the United States in the late 1800's.
We are a small specialty agency, and will always be a small agency. We limit our client list so that we can get to know your business and help you succeed.
Our Core Values define us:
- Do What is Right for Our Client
- Excellence in Everything We Do
- Lead with Value
- Operate with Integrity
Our #1 Goal: Put a Smile on the Faces of Our Clients
Our Promise to You: Our extensive business experience, coupled with our own marketing experience, will ensure our capabilities will be best suited for your specific business needs ... will be delivered quickly ... and will be cost effective.
"Authoritative Content Marketing At Scale" is Our Specialty.
BY APPOINTMENT ONLY
Monday 9 AM - 6 PM
Tuesday 9 AM - 6 PM
Wednesday 9 AM - 6 PM
Thursday 9 AM - 6 PM
Friday 9 AM - 6 PM
Saturday Available
Sunday Closed
Tuesday 9 AM - 6 PM
Wednesday 9 AM - 6 PM
Thursday 9 AM - 6 PM
Friday 9 AM - 6 PM
Saturday Available
Sunday Closed
REACH US
We are located in the Salt Lake Valley -- the Wasatch Front -- of northern Utah.
We are in the Mountain Time Zone
Schedule a Call with Bob: Here
CONTACT
Bob.Holly@crossgatesmedia.com
+1-385-235-6757 (office)
